Juventus are reportedly preparing to revive their pursuit of Brazilian starlet Endrick in the January transfer window.

According to Calciomercato, the Serie A giants are set to make another approach after failing to land the forward in the summer.

The 18-year-old striker, who joined Real Madrid from Palmeiras for a significant fee, has found it difficult to establish himself at the Santiago Bernabéu.

Despite his undeniable potential, Endrick has struggled for consistent playing time under Xabi Alonso, largely due to the intense competition for attacking spots and his own injury setbacks.

Real Madrid Open to Loan Move

Real Madrid are understood to be open to sanctioning a loan deal for Endrick in order to give him more regular first-team minutes.

The Spanish club’s attacking department is already crowded, featuring the likes of Vinícius Júnior, Rodrygo, and Arda Güler — all of whom are ahead of Endrick in the pecking order.

With Carlo Ancelotti departing last summer and Alonso now at the helm, Real’s tactical setup has become even more structured, leaving limited opportunities for young, developing players to experiment and adapt.

A loan move could therefore prove beneficial for both the club and the player, providing Endrick with valuable top-flight experience.

Juventus’ Attacking Situation

Juventus, meanwhile, are facing their own attacking challenges. While Dusan Vlahovic remains the club’s leading forward, summer arrivals Lois Openda and Jonathan David have yet to deliver consistently.

Openda’s adaptation to Serie A has been slower than expected, and David, though energetic, has struggled to convert chances in key games.

That imbalance up front has left Massimiliano Allegri seeking additional options, particularly one who can offer pace, unpredictability, and technical flair.

Endrick fits that profile perfectly — a dynamic forward capable of operating both centrally and on the flanks, with a keen eye for goal and the ability to create from nothing.

A Risk Worth Taking For Endrick

Endrick’s situation at Real Madrid remains complicated, but Juventus could see this as an opportunity to strike early.

A short-term loan deal would allow them to test his readiness for European football without a long-term financial commitment.

However, the move is not without risk. Endrick’s fitness record has been inconsistent since his move to Spain, and his adaptation to a tactical league like Serie A could take time.

Still, Juventus’ long-term vision under sporting director Cristiano Giuntoli involves recruiting young, high-upside talent — and Endrick certainly fits that model.

If negotiations progress smoothly, Juventus could soon find themselves with one of Brazil’s brightest prospects in their squad — a signing that would excite supporters and strengthen the club’s bid for domestic and European success in 2025.